"You don't even have to win a championship every year to draw the fans. You just have to show you're really trying"

In this quote, Tom Hicks is highlighting the value of effort and dedication in sports. He recommends that winning a champion every year is not the only method to draw in fans. Rather, it is the effort and determination shown by the team that genuinely captures the hearts of fans. This declaration highlights the concept that success is not entirely determined by trophies and titles, but also by the passion and drive displayed by professional athletes. It acts as a suggestion that the journey and the process are just as essential as the end outcome. Eventually, Hicks is emphasizing the value of effort and perseverance worldwide of sports.