"You just can't make any movie and it will be good now. This is a really a difficult time to be in films"

Keenen Ivory Wayans is recommending that making a successful film is not as easy as it utilized to be. He is suggesting that the current movie market is a tough environment to be in, and that it takes more than simply making a film to make it effective. He is stressing the importance of quality and hard work in order to make a successful film. He is also suggesting that the present movie industry is more competitive than ever before, which it is inadequate to just make a motion picture and expect it to be successful. He is emphasizing the requirement for filmmakers to put in the extra effort and produce something of quality in order to make an effective movie.