"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth"

This quote by Frank Luntz suggests that a story that is mentally engaging can be more effective than an accurate account of the reality. He indicates that a story that is compelling, even if it is not totally accurate, can be more reliable in conveying a message than an accurate account. This is because stories can evoke strong emotions in the listener, which can be more effective in getting a point across than an accurate account. This is specifically true when the story is informed in an appealing way, as it can draw the listener in and make them most likely to keep in mind the message. Luntz's quote suggests that stories can be an effective tool in communicating a message, even if they are not completely precise.