"A man in a bookstore buys a book on loneliness and every woman in the store hits on him. A woman buys a book on loneliness and the store clears out"

This quote by Doug Coupland is a funny take on the concept of isolation. It suggests that isolation is seen as a preferable quality in males, but not in women. The guy in the bookstore is seen as attractive and preferable due to the fact that he is buying a book on loneliness, while the woman is seen as unfavorable because she is buying the same book. This quote indicates that society has a double basic when it pertains to loneliness, which guys are viewed as better when they are lonely, while women are seen as undesirable when they are lonely. It likewise indicates that solitude is seen as a negative quality in ladies, while it is viewed as a positive characteristic in males. This quote is a funny method of highlighting the double standards that exist in society when it pertains to loneliness.