"Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar"

This quote by Nicolas Roeg speaks with the concept that when something modifications, it can be met with worry as well as resistance. This fear of modification has been enhanced in current times, as well as Roeg suggests that this is due to advertising. He thinks that advertising and marketing focuses on the acquainted, and also as a result, it can suppress development as well as creation. This is since advertising and marketing is frequently concentrated on selling existing products and services, instead of producing something brand-new. Roeg's quote recommends that advertising can be a barrier to advance, as it can prevent people from taking risks and also trying something brand-new. He thinks that advertising needs to be used to promote development, as opposed to merely offering the very same services and products. By doing this, it can assist to create a society of progression and also invention, as opposed to one of stagnancy as well as anxiety of change.