"Brain research tells us that only twenty percent of human beings have a sense of irony, which means that eighty percent of the world takes everything at face value"

This quote by Doug Coupland recommends that only a small portion of the populace has the capacity to comprehend and appreciate irony. This implies that the majority of people take things at face value and are unable to recognize when a person is being sarcastic or humorous. This might be because of a lack of understanding of the concept of paradox or simply because they are not used to it. It might likewise be due to the fact that they are not revealed to it enough in their day-to-days live. This quote highlights the importance of having the ability to identify paradox and just how it can be used to make a point or to include humor to a situation. It additionally serves as a suggestion that not everybody has the very same level of understanding and that we need to bear in mind exactly how we communicate with others.