"But they are also better, our competitors are better because Wal-Mart exists"

This quote by Lee Scott suggests that Wal-Mart's existence in the market has had a favorable result on its rivals. By offering a benchmark for quality and worth, Wal-Mart has actually required its competitors to step up their video game in order to stay competitive. This has resulted in a greater quality of products and services across the board, benefiting both Wal-Mart and its rivals. Wal-Mart's existence has likewise encouraged development and imagination in the industry, as business strive to distinguish themselves from the competition. Ultimately, Wal-Mart's presence has had a positive effect on the market as an entire, developing a more competitive and vibrant market.