"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous"

This quote by David Ogilvy recommends that advertising can not be utilized to successfully sell an inferior product. Ogilvy speaks from experience, keeping in mind that when he has promoted items that have actually been discovered to be inferior to other items in the same field, the results have actually been dreadful. This suggests that consumers are smart and can easily recognize a sub-par product, even when it is marketed. Ogilvy's quote indicates that advertising can be utilized to draw attention to an item, however it can not be used to fool customers into buying an inferior product. This is an essential lesson for companies to bear in mind when developing and promoting their items. Marketing can be utilized to accentuate a product, but it can not be used to mask the quality of the product.