"Great companies have high cultures of accountability, it comes with this culture of criticism I was talking about before, and I think our culture is strong on that"

Steve Ballmer is highlighting the value of responsibility in an excellent business. He believes that a culture of criticism is vital to creating a culture of accountability. This implies that staff members need to want to accept criticism and be held accountable for their actions. This culture of criticism must be strong enough to ensure that staff members are held to a high standard and that errors are not endured. By creating a culture of responsibility, employees will be more likely to take duty for their actions and strive to do much better. This will ultimately result in a more successful company.