"I enjoy doing press for something that I like, and I think the movie is very fun and charming and clever"

Thomas Haden Church is revealing his interest for the motion picture he is promoting. He is saying that he delights in doing press for something he likes, which the movie is fun, charming, and smart. This suggests that he is proud of the movie and is thrilled to share it with the world. His interest is most likely to be contagious, and it is likely to draw in viewers who are looking for an enjoyable and entertaining film. His favorable attitude towards the motion picture is likely to be shown in the press he does for it, and it is most likely to assist the motion picture reach a larger audience. His interest is likely to be transmittable, and it is most likely to help the film end up being a success.