"I want pills called September 10. You take one and your mind feels like the 11th never happened"

This quote by Doug Coupland is a commentary on the emotional and psychological effects of traumatic events. The speaker is recommending that a pill might be produced that would allow people to forget the discomfort and suffering of a distressing occasion, such as the terrorist attacks of September 11, 2001. The speaker is recommending that if such a pill existed, it would be a method to manage the emotional and mental injury of such an event. The speaker is also recommending that the pill would be a method to carry on from the catastrophe and to heal from the pain and suffering it caused. The quote is a pointer that although terrible events can be challenging to handle, it is possible to discover ways to recover and carry on.