"I would rather read a poorly structured story that has fresh ideas than a tightly structured one with cliches"

This quote by Douglas Wood suggests that he values imagination and originality over structure and convention. He suggests that a story with fresh ideas, even if it is improperly structured, is more fascinating than one that is firmly structured but full of cliches. This suggests that he believes that structure is secondary to the ideas and imagination of the story. He is recommending that a story must be evaluated on its originality and creativity, instead of its structure. This quote motivates writers to be strong and take dangers with their stories, rather than sticking to the same old cliches and conventions. It is a pointer that imagination and originality are more crucial than structure when it comes to writing a great story.