"Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart"

This quote by Frank Luntz speaks with the relationship in between ideology and interaction. He suggests that ideology and interaction typically clash rather than collaborate. This is since ideology is based upon a set of beliefs and values, while communication is about communicating a message. When these 2 components enter dispute, it can be challenging to reconcile them. On the other hand, principle and communication can interact. Concept is based on a set of ethical values, which can be used to direct communication. When these 2 elements are in harmony, it can be easier to convey a message that is both significant and efficient. In conclusion, ideology and interaction can be challenging to fix up, however concept and communication can work together to create reliable interaction.