"If a lecturer, he wishes to be heard; if a writer, to be read. He always hopes for a public beyond that of the long-suffering wife"

This quote by Samuel E. Morison speaks with the relevance of a target market for any lecturer or author. It recommends that the lecturer or writer wishes to be listened to or read by a larger target market than just their spouse. This implies that the speaker or author is searching for a more meaningful link with their target market, one that goes beyond the assistance of their partner. It also suggests that the speaker or author is looking for a much more meaningful link with their audience, one that goes beyond the assistance of their partner. This quote talks with the relevance of having a target market for any type of lecturer or author, and the requirement for a bigger target market than simply their spouse. It additionally speaks with the relevance of having a target market that is engaged and interested in the speaker or writer's work, as well as not simply an easy audience. This quote is a tip that the lecturer or author ought to make every effort to get to a bigger audience and to create purposeful connections with them.