"If I'm successful in fooling a wire service, I don't really have to do anything else to promote the story"

In this quote, Joey Skaggs is suggesting that if he is able to deceive a wire service, he does not require to put in any additional effort to promote his story. This suggests that the wire service is a highly prominent and extensively relied on source, and if they are encouraged by his story, it will instantly get prevalent attention and trustworthiness. Skaggs might be implying that the power of the wire service is so excellent that it can make or break a story, and if he can successfully control them, he can easily accomplish his desired result without having to put in any extra effort.