"Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine"

This quote by David Ogilvy is a pointer to be sincere and ethical in advertising. He is recommending that advertisers should treat their audience with the same respect they would reveal their own household. He is stating that marketers must not lie or mislead their audience, as they would refrain from doing the exact same to their own household. Ogilvy is highlighting the value of being truthful and authentic in advertising, as it is the only way to construct trust and reliability with the audience. He is also recommending that advertisers should be mindful of the content they develop, as it will be seen by lots of people, including their own household. Ogilvy's quote is a tip to be honest and ethical in advertising, as it is the only way to construct trust and trustworthiness with the audience.