"Ought we not to ask the media to agree among themselves a voluntary code of conduct, under which they would not say or show anything which could assist the terrorists' morale or their cause while the hijack lasted"

This quote by Margaret Thatcher is a call for the media to take responsibility for their role in the coverage of terrorist occasions. She is recommending that the media should come together and produce a voluntary standard procedure that would prevent them from relaying anything that could potentially enhance the morale of the terrorists or their cause. This standard procedure would remain in place while the hijack is continuous. By doing this, the media would be taking a proactive technique to avoiding the spread of terrorist propaganda and would be assisting to protect the public from the impact of terrorist groups. This quote is a reminder of the power of the media and the obligation that includes it.