"Ronald has had bicycle safety and safety in the home. Yes, Ronald is McDonald's, second most recognised figure after Santa Claus, and there's an element of obviously benefiting your business"
- Jim Cantalupo
About this Quote
Jim Cantalupo is referring to Ronald McDonald, the mascot of the McDonald's fast food chain. Ronald McDonald is the 2nd most identified figure after Santa Claus, and his existence has been utilized to promote bicycle safety and security in the home. This has actually been helpful to the McDonald's business, as it has actually assisted to produce a positive image of the business and its items. Making use of Ronald McDonald as a mascot has actually been a successful marketing method, as it has assisted to develop a strong brand name identity and recognition. It has likewise assisted to create a sense of trust and commitment among clients, which has actually been beneficial to business. By promoting safety and security, McDonald's has actually had the ability to develop a favorable image and increase its client base.
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