"Self-plagiarism is style"

The quote, "Self-plagiarism is design," by Alfred Hitchcock, suggests a special viewpoint on the act of copying one's own work. Hitchcock, the distinguished filmmaker, seems to indicate that reusing components from one's previous productions can show an unique artistic style. While the conventional understanding of plagiarism negates the principle of self-repetition, Hitchcock appears to challenge this idea. He may be hinting that employing familiar styles, strategies, or concepts can become one's signature method, forming an individual creative identity. In doing so, Hitchcock potentially encourages artists to embrace their own advancement and find ways to reinvent their distinctiveness by drawing from their previous accomplishments.