"Small-business customers are very conservative and very cheap. We don't have to explain ourselves for the most part"

Paul Graham's quote suggests that small-business consumers are not going to take risks and are really cost-conscious. They are not most likely to be swayed by flashy marketing or expensive items. Instead, they are more likely to be satisfied with a product that is reliable and cost-efficient. This implies that business targeting small-business customers must concentrate on offering quality items at a sensible price, rather than trying to impress them with costly functions. Furthermore, business need to not feel the requirement to explain themselves to small-business clients, as they are most likely to be pleased with a simple product that meets their needs.