"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising"

This quote by David Ogilvy recommends that utilizing abstract paintings in advertisements can be a way to conceal the product and services being promoted. He implies that producers may utilize abstract paintings to sidetrack the reader from the actual product and services being promoted. This might be done to create an air of secret or to make the ad more aesthetically appealing. Ogilvy recommends that if a manufacturer wants to hide the product and services from the reader, then utilizing abstract paintings in the ad is a great way to do so. Nevertheless, he also indicates that this must just be done if the producer wants to hide the product or service from the reader. Otherwise, it is much better to be more direct and use images that clearly illustrate the product or service being advertised.