"The biggest threat to McDonald's lies within - and that is us as a company becoming complacent. There are a lot of companies that get fat, dumb and happy and take their eye off the ball and forget about serving customers"

In this quote, Charlie Bell, the former CEO of McDonald's, is highlighting the prospective threat that the business deals with from within. He suggests that the most significant risk to McDonald's is not external competition or market modifications, however rather the company's own complacency. Bell alerts against ending up being "fat, dumb and pleased," which can cause a lack of concentrate on serving consumers. This could lead to a decrease in the quality of product or services, ultimately leading to a loss of customers. Bell's message works as a reminder to constantly pursue enhancement and never become too comfy in the success of the business.