"The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink"

This quote by George Orwell speaks to the power of language and how it can be utilized to deceive. He suggests that when somebody is not being sincere or sincere, they will often utilize long words and complicated phrases to hide their real intents. This resembles a cuttlefish squirting out ink to conceal from predators. Orwell is warning us to be knowledgeable about this kind of language and to be wary of those who use it. He is suggesting that clear and sincere language is the best method to communicate and that insincerity should be prevented. By understanding this, we can better understand the true objectives of those around us.