"The most important thing in the programming language is the name. A language will not succeed without a good name. I have recently invented a very good name and now I am looking for a suitable language"

Donald Knuth is recommending that the name of a shows language is the most essential consider its success. He thinks that a language can not prosper without a good name, and he has actually just recently created a name that he believes is suitable. This implies that he is now looking for a language to match the name he has actually developed. This recommends that he thinks the name of a language is more vital than the language itself, as he wants to develop a language to match the name he has developed. This could be analyzed as a statement on the power of branding and marketing in the tech industry. It might also be seen as a declaration on the importance of impressions, as the name of a language is frequently the first thing a potential user will encounter.