Famous quote by David Ogilvy

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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretes
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"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace"

- David Ogilvy

About this Quote

This quote by David Ogilvy highlights the importance of testing in advertising. He suggests that if you evaluate your product with consumers and evaluate your marketing, you will achieve success in the marketplace. This means that it is necessary to get feedback from prospective consumers and to check different advertising techniques to see which ones are most efficient. Evaluating permits you to determine what works and what doesn't, and to make modifications appropriately. By screening, you can ensure that your item and marketing are as effective as possible. Evaluating is a crucial part of any successful marketing campaign, and Ogilvy's quote functions as a pointer of this.

About the Author

David Ogilvy This quote is written / told by David Ogilvy between June 23, 1911 and July 21, 1999. He was a famous Businessman from England. The author also have 47 other quotes.

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