"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account"

This quote by David Ogilvy stresses the value of a strong relationship between a maker and their advertising agency. Ogilvy suggests that the relationship between the two ought to be as intimate as the relationship in between a patient and their doctor. This suggests that the maker and the ad agency should have a strong level of trust and understanding between them. Ogilvy's suggestions is to make certain that the maker and the ad agency can live happily together prior to accepting the account. This indicates that the 2 ought to be able to interact successfully and have a good understanding of each other's goals and objectives. Ogilvy's advice is a reminder that a strong relationship in between a maker and their ad agency is essential for a successful company partnership.