"The trick is the paradox - turning your story inside out. Now if it is something that appears to be of total normality and then suddenly turns inside out and is a different thing all together then that's fun to write"

Nigel Kneale's quote talks to the power of storytelling and the value of creating a sense of surprise and intrigue. He recommends that the very best stories are those that take a relatively typical circumstance and turn it on its head. By introducing a paradox, the writer can create a sense of surprise and excitement that will keep the audience engaged. This can be done by presenting unanticipated plot twists, unanticipated characters, or unexpected outcomes. By producing a sense of surprise and intrigue, the writer can keep the audience engaged and produce an unforgettable experience. Kneale's quote speaks with the power of storytelling and the importance of producing a sense of surprise and intrigue.