"The trouble with movies as a business is that it's an art, and the trouble with movies as art is that it's a business"

This quote by Charlton Heston speaks with the intrinsic tension in between art and organization. Motion pictures are a form of art, and as such, they need creativity and imagination to be successful. However, movies are also an organization, and as such, they require monetary investment and a return on that investment. This produces a difficult balance between creative expression and financial success. The challenge for filmmakers is to discover a way to make a motion picture that is both artistically effective and financially feasible. This is an uphill struggle, as art and business frequently have conflicting objectives. The quote highlights the problem of making a movie that is both artistically effective and financially successful. It is a pointer that making a motion picture is a challenging balancing act between art and company.