"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers"

This quote by David Ogilvy suggests that advertisements need to not be developed to look like ads, but rather should be created to look like editorial pages. This is since readers are more likely to be brought in to advertisements that appear like editorial pages than those that appear like ads. Ogilvy recommends that by making ads look like editorial pages, readership can be increased by approximately 50%. This recommends that ads must be designed to look more like editorial pages in order to draw in more readers. Ogilvy's quote is a suggestion that ads need to be developed to look like editorial pages in order to be more efficient and to bring in more readers.