"We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either"

This quote by Steve Ballmer highlights the importance of staying in touch with customers. It suggests that while we might have an idea of where the world must go, it is necessary to stay in touch with clients in order to ensure that our model of the world is in line with truth. Ballmer likewise emphasizes the importance of innovation, however warns that it is not a replacement for remaining in touch with consumers. This quote highlights the importance of customer feedback and keeping up to date with customer requires in order to make sure that our design of the world remains in line with reality. It is a tip that innovation is important, but it is not enough to ensure success. Remaining in touch with clients is essential in order to make sure that our design of the world remains in line with reality.