"We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it"

This quote by Daniel J. Boorstin speaks with the power of advertising and how it can shape our desires. He recommends that we frequently don't understand what we desire until we see it promoted, and after that we become eager to have it. Advertising can develop a need in us that we didn't even know we had. It can make us desire something that we never ever even thought about prior to. Advertising can be an effective tool for companies to develop demand for their items, and it can be an effective tool for customers to discover what they really want. Advertising can be a method to discover our desires and to make them bigger than they were previously.