"What you can't buy is the loyalty that comes through our dedicated crewmembers"

This quote by David Neeleman speaks with the importance of commitment in the workplace. He is highlighting that loyalty is something that can not be bought, however rather need to be earned through effort and dedication. He is suggesting that the most successful companies are those that have a dedicated and faithful labor force. This loyalty is something that is vital and can not be changed by money. It is the commitment of the crewmembers that makes a business effective and permits it to grow. Loyalty is something that is earned through trust, respect, and dedication. It is the structure of any successful service and is something that can not be bought.