"What's different here is that we have now technologies that allow these life science companies to bypass classical breeding. That's what makes it both powerful and exciting"

This quote by Jeremy Rifkin speaks to the power and enjoyment of modern-day life science innovations. He is referring to the capability of these innovations to bypass standard breeding methods. This implies that life science business can now utilize these technologies to produce brand-new services and products that were not possible prior to. This opens up a world of possibilities for life science companies, allowing them to develop products and services that are more effective, cost-efficient, and customized to particular requirements. This is what makes these technologies both powerful and interesting. They offer life science business with the capability to innovate and create product or services that were not possible before.