"When a man is asked to make a speech, the first thing he has to decide is what to say"

This quote by Gerald R. Ford speaks to the importance of preparation when it comes to public speaking. It emphasizes that the very first step in providing a successful speech is to determine what to state. This implies that the audio speaker needs to make the effort to study and also plan out their speech in order to make sure that their message is clear and succinct. It likewise indicates that the audio speaker ought to recognize their target market and tailor their speech to their demands. By taking the time to plan their speech, the speaker can make sure that their message is favored and that their target market is engaged. Eventually, this quote functions as a tip that preparation is crucial when it comes to providing a successful speech.