Entrepreneurship & Business: Marketing Quotes

"My pat line about the Cubs and payroll is that the amount of merchandise the Cubs would sell off a World Series championship would more than cover for a big payroll"

Billy Corgan, Musician

"He has a very extensive public relations apparatus that is paid for by the taxpayers of this state. They are some of the best in the business. And he is a master at getting not only television but other media exposure on the basis of confrontation and chaos"

Bill Scott, Actor

"They just expected it to, you know... Paul, Steve and I could have hired our own publicist, if we wanted to, but I kind of liked the way it was more of a cult thing and those that liked it, liked it, you know what I mean?"

Amy Sedaris, Actress

"Buzz is not what I am looking for"

Chris Hughes, Entrepreneur

"It takes time for people to get to know a cause or an organization"

Chris Hughes, Entrepreneur

"We gained his operational capabilities and he gained our marketing skills"

Mercer Reynolds, Businessman

"Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste"

Daniel Starch, Psychologist

"The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print"

Daniel Starch, Psychologist

"The Internet and Yahoo are firmly established as 'must buys' for brand advertising"

Terry Semel, Businessman

"The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me"

Jonathan Potter, Psychologist

"Unless a product becomes outmoded, a great campaign will not wear itself out"

Rosser Reeves, Businessman

"It just happened that the course of the campaign went negative; we actually went positive for a little over a week, and you do the tracking of poll numbers, and it hurt us. So the public responded to those type of ads"

Scott McCallum, Politician

"It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence"

Edward Bok, Editor

"Windows are as essential to office prestige as Christmas is to retailing"

Enid Nemy, Journalist

"Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity"

Christian Audigier, Designer

"It is better that one's customers come to one's shop than to have to look for them abroad"

Manfred von Richthofen, Aviator

"Yahoo! is the only company with both scale and leadership in branded and search advertising"

Terry Semel, Businessman

"It really takes likeable superstars to get the attention of the masses"

Jennifer Wyatt, Athlete

"The perception is that more important people watch news in the evenings than in the mornings"

Reese Schonfeld, Journalist

"The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising"

Kit Williams, Author

"We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services"

John Larson, Politician

"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets"

Michael Schudson, Sociologist

"So my degree was in political science, which I think was - the closest I could come to marketing is politics"

Steve Case, Businessman

"I guess any simple idea that is really good will catch on quickly"

John C. Hull, Professor

"Advertising is what you do when you can't go see somebody. That's all it is"

Fairfax Cone, Businessman

"The majority of people who buy homes in golf course communities don't play golf. Golf is way down at the bottom in terms of total numbers and growth"

Ed McMahon, Entertainer

"We're careful not to saturate people"

David Brenner, Comedian

"Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show"

David Brenner, Comedian

"Our profile was pretty low, deliberately so. Our constituents were a relatively small audience"

Hilary Rosen, Businesswoman

"If you really think about it, when watching television, you have product placement all the time"

Jay Chiat, Businessman

"I like the Gap ad, the khaki one. I liked that"

Jay Chiat, Businessman

"But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer"

Jay Chiat, Businessman

"Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base"

Benjamin Cohen, Journalist

"Microsoft was not a mysterious, strange entity. You put your PC on and there's an ad for them"

Jim Cramer, Businessman

"You've had some terrific print information that gets everybody's attention in this town"

Charlie Norwood, Politician

"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies"

David R. Ellis, Director

"A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable"

Bernice Fitz-Gibbon, Businessman

"There's a reason people run negative ads... it's because they work"

Anne Northup, Politician

"Xerox did OK in moving to digital in the commercial space. They didn't do well in the consumer market, but they're not a consumer brand. They don't even know how to spell consumer"

Antonio Perez, Statesman

"Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?"

David Riesman, Sociologist

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