Entrepreneurship & Business: Marketing Quotes

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"No publication is a staple of life. It's not bread and water. You have to make it noteworthy in people's minds and even in their hands as they're holding it"

Timothy White, Critic

"There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed"

John O'Toole, Politician

"Sanely applied advertising could remake the world"

Stuart Chase, Writer

"People in the fashion industry have used the press a lot more than people in the film industry, because you have nothing to sell except for the image: the image is everything"

Elle Macpherson, Model

"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague"

Stuart Chase, Writer

"In designing a lifestyle brand, you have to know more than just designing clothes"

Tommy Hilfiger, Designer

"You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple"

Phil Knight, Businessman

"The talent for discovering the unique and marketable characteristics of a product and service is a designer's most valuable asset"

Primo Angeli, Writer

"I never liked filming the ads, but they were so well received"

Frank Perdue, Businessman

"In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last"

John Romero, Inventor

"The sex element is the most important in the business. You must sell sex"

Bobby Darin, Musician

"The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply"

Leo Bogart

"I'm trying to sell every audience something; that something is me"

Eddy Arnold, Musician

"Marketing is too important to be left to the marketing department"

David Packard, Businessman

"Apple has great marketing, among the best PR and marketing in the world"

Ron Johnson, Politician

"Advertising moves people toward goods; merchandising moves goods toward people"

Morris Hite, Businessman

"If you've got a big mouth and you're controversial, you're going to get attention"

Simon Cowell, Entertainer

"Well, that's the secret of commerciality, a simple style and you stick with it"

Les Baxter, Musician

"People say it's really the press who create those soundbites about fashion. That's what sells magazines and clothes"

Isaac Mizrahi, Designer

Isaac Mizrahi

"Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands"

Peter Drucker, Businessman

Peter Drucker

"One ad is worth more to a paper than forty editorials"

Will Rogers, Actor

Will Rogers

"Let advertisers spend the same amount of money improving their product that they do on advertising, and they wouldn't have to advertise it"

Will Rogers, Actor

Will Rogers

"If advertisers spent the same amount of money on improving their products as they do on advertising, then they wouldn't have to advertise them"

Will Rogers, Actor

Will Rogers

"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"

Steve Jobs, Businessman

Steve Jobs

"When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves"

Marshall McLuhan, Sociologist

Marshall McLuhan

"The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan, throbbing quietly in the background of our minds"

Marshall McLuhan, Sociologist

Marshall McLuhan

"Advertising is an environmental striptease for a world of abundance"

Marshall McLuhan, Sociologist

Marshall McLuhan

"I'm a bit of a P. T. Barnum. I make stars out of everyone"

Donald Trump, Businessman

Donald Trump

"And now, of course, this is another thing I didn't count on, that now as the governor of the state of California, I am selling California worldwide. You see that? Selling"

Arnold Schwarzenegger, Actor

Arnold Schwarzenegger

"Advertising treats all products with the reverence and the seriousness due to sacraments"

Thomas Merton, Author

Thomas Merton

"Advertising is the life of trade"

Calvin Coolidge, President

Calvin Coolidge

"Business today consists in persuading crowds"

T. S. Eliot, Poet

T. S. Eliot

"I can not think of any circumstances in which advertising would not be an evil"

Arnold J. Toynbee, Historian

Arnold J. Toynbee

"Affiliate marketing has made businesses millions, and ordinary people millionaires"

Bo Bennett, Businessman

Bo Bennett

"People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising"

Mark Zuckerberg, Businessman

Mark Zuckerberg

"Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that"

Mark Zuckerberg, Businessman

Mark Zuckerberg

"Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now"

Mark Zuckerberg, Businessman

Mark Zuckerberg

"Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted"

John Kenneth Galbraith, Economist

John Kenneth Galbraith

"The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment"

Johan Huizinga, Historian

Johan Huizinga

"People like controversy because that's what sells"

Miley Cyrus, Musician

Miley Cyrus

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