"Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that"

This quote by Mark Zuckerberg suggests that advertising is most reliable when it remains in line with what people are already doing. He is describing the method people communicate on Facebook, which is by sharing info with their buddies and discovering what their buddies are doing. This supplies an unique opportunity for a brand-new kind of marketing design that is tailored to the way individuals communicate on the platform. By comprehending how individuals use Facebook, advertisers can create more efficient projects that are much better matched to the platform and its users. This might result in more successful campaigns and better results for marketers.