"I believe honesty comes across in music because for people that music isn't just something to dance to. For people for whom music is something that they feel, they understand what I'm talking about"

In this quote, Willa Ford reveals her belief that sincerity is an important element in music. She describes that for some people, music is not simply a kind of home entertainment or something to dance to, but rather a deeply personal and emotional experience. These individuals have the ability to get in touch with the music on a deeper level and really feel the message being conveyed. According to Ford, this is where the power of sincerity in music lies. When an artist is authentic and genuine in their music, it resonates with those who truly understand and feel the music. This develops a strong and significant connection in between the artist and their audience.