"I generally sell my records online or at the show. You can undersell the distributor and the stores, and people know what they're getting cause they've just seen you live"

This quote by Roy Ayers talks to the power of offering music straight to fans. By offering records online or at programs, artists can bypass the standard circulation channels and make more money from their music. This is beneficial for both the artist and the fan. The artist can make more money from their music, while the fan can get the music at a lower price than they would from a supplier or store. In addition, the fan can be sure of what they are getting because they have actually simply seen the artist perform live. This direct connection in between artist and fan is an effective tool for artists to generate income from their music.