"If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience"

This quote by Kurt Loder is highlighting the value of understanding your target market when developing material. He is suggesting that the content needs to be tailored to the age group of the audience. For example, if the audience is young, the content must concentrate on youth culture, if the audience is older, the material needs to concentrate on concerns that relate to older individuals, and if the audience is senior citizens, the material should concentrate on issues that pertain to elderly people. By understanding the target market, material creators can make sure that their content matters and engaging to the audience. This quote is a pointer that material must be customized to the audience in order to achieve success.