"In advertising, sex sells. But only if you're selling sex"
- Jef I. Richards
About this Quote
This quote by Jef I. Richards highlights the power of sex in marketing. It recommends that using sexual imagery or themes can be a reliable method to catch the attention of customers and encourage them to purchase a product. Nevertheless, the quote also indicates that this strategy just works if the product being offered is straight associated to sex. Simply put, using sex to offer a product that has no connection to it may not be as successful. This quote functions as a tip that while sex can be a powerful tool in advertising, it ought to be utilized tactically and in a way that lines up with the item being marketed.
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