Howard Cosell Biography Quotes 10 Report mistakes
| 10 Quotes | |
| Occup. | Lawyer |
| From | USA |
| Born | March 25, 1918 Winston-Salem, North Carolina, USA |
| Died | April 23, 1995 New York City, New York, USA |
| Aged | 77 years |
| Cite | Cite this page |
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Howard Cosell was one of the most recognizable voices in American sports broadcasting, a lawyer-turned-journalist whose staccato delivery, unapologetic opinions, and insistence on context reshaped how sports were covered on television and radio. From boxing arenas to football stadiums, he brought a blend of showmanship and seriousness that elevated athletes to protagonists in broader cultural stories. His partnership with Muhammad Ali became a defining thread of his career, while his work on Monday Night Football and ABC's Wide World of Sports made him a household name. He was born in 1918 and died in 1995, and his professional life traced a path from the law to a form of sports journalism that did not flinch from controversy.
Early Life and Education
Born Howard William Cohen in 1918, he grew up in New York, where the energy of the city and its teams imprinted on him early. He attended New York University and NYU School of Law, grounding himself in argument, evidence, and rhetoric, skills that later defined his on-air persona. During World War II he served as an officer in the U.S. Army, experience that fortified his sense of hierarchy, duty, and the importance of clear communication. After the war he practiced law in New York City, representing clients in entertainment and sports and learning the business realities that often sat behind the public drama of games.
From the Law to the Microphone
Cosell adopted the professional name by which he became famous and shifted to broadcasting in the 1950s, initially on radio. His daily program Speaking of Sports presented commentary rather than mere scores, and its popularity led to television opportunities at ABC. He believed that sports could be covered with the same seriousness as news, a view that aligned him with ABC Sports president Roone Arledge, who was remaking sports television with ambitious storytelling and live-event innovation. Under Arledge's umbrella, Cosell's voice, arch, theatrical, and unwavering, found the biggest possible stage.
Boxing and the Ali Era
Cosell's on-air relationship with Muhammad Ali remains one of the most significant broadcaster-athlete pairings in American media. From the time Ali was still Cassius Clay, Cosell took him seriously as both a fighter and a public figure. He used Ali's chosen name at a time when many did not, and he provided a platform for Ali's wit, politics, and charisma. Their televised interviews became set pieces of American culture, banter, mock needling, mutual respect, while Cosell's fight calls helped define boxing's golden era. He narrated epochal moments such as George Foreman's demolition of Joe Frazier, punctuated by his famous exclamation, "Down goes Frazier!" He also covered champions like Sugar Ray Leonard and called Larry Holmes's bouts, ultimately questioning the sport's safety after a series of brutal fights, including the Holmes, Tex Cobb mismatch, which helped push him away from pro boxing commentary.
Monday Night Football and Prime-Time Celebrity
In 1970, ABC took the radical step of putting the NFL in prime time with Monday Night Football. Cosell, paired first with Keith Jackson and Don Meredith, then more enduringly with Don Meredith and Frank Gifford, turned the booth into a national salon. His clipped cadences and Meredith's laconic humor created a touchstone of American television. The trio became central figures in the way football was consumed, discussed, and argued over. On December 8, 1980, during a game in Miami, Cosell delivered one of television's most memorable unscripted moments: the solemn bulletin that John Lennon had been shot and killed in New York. The gravity of his delivery underscored his view that sports could not be insulated from the world beyond the field.
Beyond Football: Wide World of Sports and Baseball
Cosell's reach extended across ABC's portfolio. On Wide World of Sports he introduced viewers to a panorama of events and athletes, contextualizing performances with history and personality. In baseball he sat in the booth for major events, including the 1977 World Series, where Reggie Jackson's three home runs in Game 6 became as much a television moment as a sports feat. Cosell's interplay with partners such as Keith Jackson and Tom Seaver highlighted his role as provocateur and narrator, a foil who drew out the drama in real time.
Style, Standards, and Controversy
Cosell insisted he was a journalist, not merely a cheerleader. He challenged leagues, promoters, and television executives, which won him admiration and enmity. He popularized the phrase "telling it like it is", by which he meant an unsentimental, skeptical approach to sport. That stance also led to controversies. At times his phrasing on air ignited public criticism, most notably a remark about Washington receiver Alvin Garrett that was widely condemned. He defended his intent but recognized the effect, a reminder that language carries weight beyond the press box. In the ring, his moral discomfort grew as injuries mounted; he became one of the most prominent voices urging reform in boxing, and he withdrew from many boxing broadcasts.
Books, Experiments, and Cultural Footprint
Cosell wrote best-selling books, including the memoir Cosell and, later, I Never Played the Game, which criticized the cozy relationships among networks, leagues, and teams. The book crystallized his identity as an insider willing to confront the system that had elevated him. He ventured into variety television with Saturday Night Live with Howard Cosell on ABC, an experiment that reinforced both his reach and his limits outside live sports. Appearances alongside athletes such as Joe Namath further cemented his role as the era's loudest, most recognizable mediator between sports stars and a mass audience.
Personal Life and Later Years
Behind the bombast was a disciplined professional life anchored by family. He married Mary Edith Abrams, whose steady presence helped balance the demands of travel and constant public scrutiny. The loss of Mary in 1990 marked a profound personal turning point. By then, Cosell had already reduced his workload, and his health began to wane. He died in New York in 1995 at age 77, closing a career that had intertwined with many of the most significant athletes and moments of the second half of the twentieth century.
Legacy
Howard Cosell changed the job description for sports broadcasters. He demonstrated that commentary could be analytical, critical, and historically aware without losing its entertainment value. His collaborations and confrontations, with Muhammad Ali in boxing, with Don Meredith and Frank Gifford in football, with Roone Arledge behind the scenes, show how personalities and institutions combined to produce modern sports television. He helped frame athletes as central figures in American life and insisted that the stories around the games matter as much as the scores. In doing so, he left a template for the outspoken, context-driven sports journalism that followed, a legacy that still echoes whenever a broadcaster breaks news, challenges a league, or shows that sports are inseparable from the world that shapes them.
Our collection contains 10 quotes who is written by Howard, under the main topics: Witty One-Liners - Motivational - Ethics & Morality - Justice - Sports.
Other people realated to Howard: Muhammad Ali (Athlete), Jim McKay (Journalist), Bobby Riggs (Athlete), Jim Lampley (Celebrity), Pete Rozelle (Celebrity)