Marshall McLuhan was a famous Sociologist from Canada, who lived between July 21, 1911 and December 31, 1980. He/she became 69 years old.
Zodiac:
He/she is born under the zodiac cancer, who is known for Emotion, Diplomatic, Intensity, Impulsive, Selective.
Our collection contains 54 quotes who is written / told by Marshall, under the main topics: Art - Nature.
"Advertising is the greatest art form of the 20th century"
"We drive into the future using only our rearview mirror"
"There are no passengers on spaceship earth. We are all crew"
"Ads are the cave art of the twentieth century"
"A typewriter is a means of transcribing thought, not expressing it"
"A point of view can be a dangerous luxury when substituted for insight and understanding"
"A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion"
"We become what we behold. We shape our tools and then our tools shape us"
"Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort"
"Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies"
"Advertising is an environmental striptease for a world of abundance"
"The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way"
"The car has become the carapace, the protective and aggressive shell, of urban and suburban man"
"The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds"
"Diaper backward spells repaid. Think about it"
"Darkness is to space what silence is to sound, i.e., the interval"
"Canada is the only country in the world that knows how to live without an identity"
"As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes"
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
"Art is anything you can get away with"
"Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it"
"Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression"
"Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either"
"Antipathy, dissimilarity of views, hate, contempt, can accompany true love"
"An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him"
"American youth attributes much more importance to arriving at driver's license age than at voting age"
"All media exist to invest our lives with artificial perceptions and arbitrary values"
"Affluence creates poverty"
"Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition"
"The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology"
"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar"
"The medium is the message"
"The scientist rigorously defends his right to be ignorant of almost everything except his specialty"
"Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam"
"Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication"
"Schizophrenia may be a necessary consequence of literacy"
"Publication is a self-invasion of privacy"
"Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be"
"Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts"
"One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with"
"Obsolescence never meant the end of anything, it's just the beginning"
"Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness"
"I wouldn't have seen it if I hadn't believed it"
"I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it"
"I don't necessarily agree with everything I say"
"Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities"
"Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language"
"Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist"
"For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role"
"Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials"
