Inspiring Quotes by Steve Jobs - Page 2

Click here to get back to Steve Jobs
Small: We dont get a chance to do that many things, and every one should be really excellent. Because this is our lif
"We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life"
Small: To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for y
"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines"
Small: This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free
"This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?"
Small: This is what customers pay us for - to sweat all these details so its easy and pleasant for them to use our co
"This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it"
Small: First was the mouse. The second was the click wheel. And now, were going to bring multi-touch to the market.
"First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone"
Small: Everyone here has the sense that right now is one of those moments when we are influencing the future
"Everyone here has the sense that right now is one of those moments when we are influencing the future"
Small: Each year has been so robust with problems and successes and learning experiences and human experienes that a
"Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes"
Small: Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layer
"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together"
Small: Design is not just what it looks like and feels like. Design is how it works
"Design is not just what it looks like and feels like. Design is how it works"
Small: Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, its rea
"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works"
Small: Creativity is just connecting things. When you ask creative people how they did something, they feel a little
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things"
Small: But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new
"But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem"
Small: But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, b
"But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business"
Small: Bottom line is, I didnt return to Apple to make a fortune. Ive been very lucky in my life and already have one
"Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence"
Small: Being the richest man in the cemetery doesnt matter to me. Going to bed at night saying weve done something wo
"Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me"
Small: Be a yardstick of quality. Some people arent used to an environment where excellence is expected
"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected"
Small: As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups.
"As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids"
Small: Apples market share is bigger than BMWs or Mercedess or Porsches in the automotive market. Whats wrong with be
"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"
Small: And one more thing
"And one more thing"
Small: And no, we dont know where it will lead. We just know theres something much bigger than any of us here
"And no, we don't know where it will lead. We just know there's something much bigger than any of us here"
Small: And it comes from saying no to 1,000 things to make sure we dont get on the wrong track or try to do too much.
"And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important"
Small: An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling
"An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is"
Small: Again, you cant connect the dots looking forward you can only connect them looking backwards. So you have to t
"Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life"
Small: A lot of people in our industry havent had very diverse experiences. So they dont have enough dots to connect,
"A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have"
Small: A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different
"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets"
Small: Things dont have to change the world to be important
"Things don't have to change the world to be important"
Small: These technologies can make life easier, can let us touch people we might not otherwise. You may have a child
"These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that"
Small: Theres no other company that could make a MacBook Air and the reason is that not only do we control the hardwa
"There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook"
Small: The design of the Mac wasnt what it looked like, although that was part of it. Primarily, it was how it worked
"The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it"
Small: Thats been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard
"That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains"
Small: Technology is nothing. Whats important is that you have a faith in people, that theyre basically good and smar
"Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them"
Small: Stay hungry, stay foolish
"Stay hungry, stay foolish"
Small: Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving yo
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations"
Small: Sometimes life hits you in the head with a brick. Dont lose faith
"Sometimes life hits you in the head with a brick. Don't lose faith"
Small: So when these people sell out, even though they get fabulously rich, theyre gypping themselves out of one of t
"So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective"
Small: So lets not use a stylus. Were going to use the best pointing device in the world. Were going to use a pointin
"So let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a pointing device that we're all born with - born with ten of them. We're going to use our fingers. We're going to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal. It works like magic"
Small: Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something
"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart"
Small: Remembering that Ill be dead soon is the most important tool Ive ever encountered to help me make the big choi
"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important"
Small: Japans very interesting. Some people think it copies things. I dont think that anymore. I think what they do i
"Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor"
Small: Its not the tools that you have faith in - tools are just tools. They work, or they dont work. Its people you
"It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long"
Small: Its not about charisma and personality, its about results and products and those very bedrock things that are
"It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry"
Small: Its not a faith in technology. Its faith in people
"It's not a faith in technology. It's faith in people"
Small: Its hard to tell with these Internet startups if theyre really interested in building companies or if theyre j
"It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up"
Small: It took us three years to build the NeXT computer. If wed given customers what they said they wanted, wed have
"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now"
Small: It takes these very simple-minded instructions - Go fetch a number, add it to this number, put the result ther
"It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' - but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic"
Small: It is piracy, not overt online music stores, which is our main competitor
"It is piracy, not overt online music stores, which is our main competitor"
Small: Innovation has nothing to do with how many R amp& D dollars you have. When Apple came up with the Mac, IBM was
"Innovation has nothing to do with how many R amp&; D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it"
Small: Innovation distinguishes between a leader and a follower
"Innovation distinguishes between a leader and a follower"
Page 2 of 2