Art & Creativity Quote by Daniel J. Boorstin

Boorstin’s line is a scalpel aimed at the mystique of cultural merit. He strips “best-seller” of its flattering implication - best as in highest quality - and redefines it as a self-fulfilling label, a market phenomenon that feeds on its own momentum. The joke lands because it’s not really a joke: it’s a diagnosis of how modern attention works. “Somehow” does heavy lifting here, gesturing at the foggy machinery of publicity, distribution, reviews, retail placement, and the contagious comfort of joining what looks like a crowd.

The subtext is quietly accusatory. If a book sells well because it’s already selling well, then success is less an endorsement by readers than a proof of social suggestibility. “Best” becomes a proxy for “most visible,” and visibility is often purchased, engineered, or inherited through institutional pipelines. Boorstin, a historian of American culture, spent a career tracking the rise of what he called pseudo-events - spectacles that exist chiefly to be reported and repeated. The best-seller, in his framing, is literature’s pseudo-event: a product whose main content is its own popularity.

Context matters: mid-20th-century America saw mass media consolidate taste and accelerate feedback loops between advertising and consumption. Boorstin is warning that when cultural value gets routed through rankings and hype, the public doesn’t just choose; it gets chosen for. The line endures because it anticipates today’s algorithmic hits, where “trending” is both cause and effect, and where the safest bet is whatever everyone else has already clicked.