"A BMW can't take you as far as a diploma"
About this Quote
The phrasing “can’t take you as far” is doing heavy lifting. It turns consumption into a journey metaphor, then quietly flips the map. A car takes you places in the literal sense, but Myers is talking about distance in social mobility: credibility, access, options, resilience when the market turns. A diploma, for all its inflated cost and uneven payoff, still functions as a passkey in many rooms - especially in corporate and professional settings where gatekeeping often hides behind “qualifications.”
The subtext is also a critique of performative success culture: the temptation to look rich before you’re stable, to finance an image while deferring the less photogenic grind of education and skill-building. It’s not subtle that BMW is singled out; it’s a brand shorthand for “I’ve made it,” the kind of purchase that can drain future capacity to actually make it.
Coming from a businessman, the context reads like advice from the side of the hiring desk: signals matter, but credentials compound. The punchline is capitalist, not sentimental: buy the asset that appreciates you.
Quote Details
| Topic | Knowledge |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Myers, Joyce A. (2026, January 15). A BMW can't take you as far as a diploma. FixQuotes. https://fixquotes.com/quotes/a-bmw-cant-take-you-as-far-as-a-diploma-152391/
Chicago Style
Myers, Joyce A. "A BMW can't take you as far as a diploma." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/a-bmw-cant-take-you-as-far-as-a-diploma-152391/.
MLA Style (9th ed.)
"A BMW can't take you as far as a diploma." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/a-bmw-cant-take-you-as-far-as-a-diploma-152391/. Accessed 12 Feb. 2026.








