"A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large"
About this Quote
Ford’s line flatters the reader into thinking profit is an awkward side effect of virtue, not the point. It’s a salesman’s paradox: pretend money is the least interesting outcome, and you make money feel morally inevitable. The little joke in “embarrassingly large” matters. It recasts accumulation as a kind of social discomfort, as if the only ethical problem with extreme profit is that it might make you blush at the bank.
The intent is part reassurance, part discipline. To employees and managers, it’s a mandate to focus obsessively on the product and the customer; to the public, it’s a claim that capitalism can be cleansed by good intentions. Service becomes not just strategy but absolution. If profits follow “service” automatically, then profit seeking doesn’t need to be defended; it can be reframed as evidence of having served well.
Context sharpens the edge. Ford built an empire on mass production, standardization, and ruthless efficiency, then wrapped it in a populist story: affordable cars, higher wages, modern life. That narrative needed a moral grammar to justify scale. “Devoted to service” is also a way of dodging the messier realities of industrial power: labor conflict, control over workers’ lives, and the fact that “service” can mean serving the market rather than serving people.
The quote works because it offers a comforting bargain: do good, and the system will reward you extravagantly. It’s inspirational, yes, but it’s also an ideological lubricant, smoothing over the tension between public benefit and private extraction by insisting they naturally align.
The intent is part reassurance, part discipline. To employees and managers, it’s a mandate to focus obsessively on the product and the customer; to the public, it’s a claim that capitalism can be cleansed by good intentions. Service becomes not just strategy but absolution. If profits follow “service” automatically, then profit seeking doesn’t need to be defended; it can be reframed as evidence of having served well.
Context sharpens the edge. Ford built an empire on mass production, standardization, and ruthless efficiency, then wrapped it in a populist story: affordable cars, higher wages, modern life. That narrative needed a moral grammar to justify scale. “Devoted to service” is also a way of dodging the messier realities of industrial power: labor conflict, control over workers’ lives, and the fact that “service” can mean serving the market rather than serving people.
The quote works because it offers a comforting bargain: do good, and the system will reward you extravagantly. It’s inspirational, yes, but it’s also an ideological lubricant, smoothing over the tension between public benefit and private extraction by insisting they naturally align.
Quote Details
| Topic | Customer Service |
|---|---|
| Source | My Life and Work — Henry Ford, 1922 (commonly cited source for this remark; see full text/scan) |
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