"A 'For Sale' sign in your yard during the holidays is like a 'kick me' sign. You are telling buyers you are a distressed seller"
About this Quote
The subtext is about leverage and optics. Buyers aren’t only shopping for a house; they’re shopping for advantage. A listing during the season of family rituals signals urgency: divorce, job transfer, money trouble, an empty nest that suddenly feels too empty. Even if none of that is true, the calendar supplies a ready-made story, and stories move prices. “Distressed seller” is the real chord he keeps striking: once that label attaches, every offer becomes a little more aggressive, every negotiation a little more lopsided.
Contextually, it reads like wisdom passed along in greenrooms and back-of-the-van conversations: practical, unsentimental, tuned to human behavior. Brown’s authority isn’t academic; it’s street-level pattern recognition. He’s saying: timing is part of the message, and the message can cost you.
Quote Details
| Topic | Sales |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Brown, Ray. (2026, January 16). A 'For Sale' sign in your yard during the holidays is like a 'kick me' sign. You are telling buyers you are a distressed seller. FixQuotes. https://fixquotes.com/quotes/a-for-sale-sign-in-your-yard-during-the-holidays-133668/
Chicago Style
Brown, Ray. "A 'For Sale' sign in your yard during the holidays is like a 'kick me' sign. You are telling buyers you are a distressed seller." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/a-for-sale-sign-in-your-yard-during-the-holidays-133668/.
MLA Style (9th ed.)
"A 'For Sale' sign in your yard during the holidays is like a 'kick me' sign. You are telling buyers you are a distressed seller." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/a-for-sale-sign-in-your-yard-during-the-holidays-133668/. Accessed 21 Feb. 2026.










