Skip to main content

Success Quote by Zig Ziglar

"A goal properly set is halfway reached"

About this Quote

Zig Ziglar’s line is a salesman’s epigram dressed up as philosophy: it flatters the listener while quietly tightening the screws. “Properly set” is the pressure point. It turns an airy wish into a disciplined artifact you can measure, track, and feel guilty about. The promise that you’re “halfway reached” is motivational alchemy, converting planning into progress so the daunting second half looks survivable. It’s aspirational, but also transactional: do the setup work and you earn a psychological down payment.

The intent is practical, not poetic. Ziglar built his brand in the late-20th-century self-help and corporate training circuit, where optimism had to be portable enough for hotel ballrooms and Monday-morning sales teams. In that context, the quote functions like a mental tool: define the target, shrink ambiguity, reduce procrastination. It’s less about dreaming big than about making the dream legible to your calendar.

The subtext is a rebuke to vague ambition. If you haven’t “properly set” the goal, you haven’t even started; you’re just narrating your future. Yet Ziglar also offers a loophole that keeps morale intact: you can count part of the work immediately. The line rewards structure, frames clarity as momentum, and turns motivation into a system you can repeat. In an attention-fragmented culture, it still lands because it makes discipline feel like confidence rather than deprivation.

Quote Details

TopicGoal Setting
SourceHelp us find the source
Cite

Citation Formats

APA Style (7th ed.)
Ziglar, Zig. (2026, January 17). A goal properly set is halfway reached. FixQuotes. https://fixquotes.com/quotes/a-goal-properly-set-is-halfway-reached-26435/

Chicago Style
Ziglar, Zig. "A goal properly set is halfway reached." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/a-goal-properly-set-is-halfway-reached-26435/.

MLA Style (9th ed.)
"A goal properly set is halfway reached." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/a-goal-properly-set-is-halfway-reached-26435/. Accessed 12 Feb. 2026.

More Quotes by Zig Add to List
A Goal Properly Set is Halfway Reached - Zig Ziglar Quote Analysis
Click to enlarge Portrait | Landscape

About the Author

USA Flag

Zig Ziglar (November 6, 1926 - November 28, 2012) was a Author from USA.

36 more quotes available

View Profile

Similar Quotes

Napoleon Hill, Writer
Napoleon Hill
Larry Elder, Journalist
James Harvey Robinson, Historian