"A good idea will keep you awake during the morning, but a great idea will keep you awake during the night"
About this Quote
It’s also a clever piece of cultural judo aimed at the way creativity is often sold as a lifestyle accessory. Morning wakefulness sounds like motivation-poster stuff: coffee, hustle, a clean notebook. Night wakefulness sounds like the mind refusing to settle because it has glimpsed something bigger than a to-do list. By shifting the setting from daytime to insomnia, she reframes “greatness” as an intrusive force rather than a tidy achievement.
Context matters: vos Savant built a public reputation on intelligence as performance, in a media era that loved quantifying brains and rewarding quick answers. This line pushes against that shallow scoreboard. It implies that the most valuable thinking isn’t the clever response delivered on cue, but the idea that keeps interrogating you when you’d rather sleep. Greatness, here, isn’t comfort. It’s a haunting.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Savant, Marilyn vos. (2026, January 17). A good idea will keep you awake during the morning, but a great idea will keep you awake during the night. FixQuotes. https://fixquotes.com/quotes/a-good-idea-will-keep-you-awake-during-the-82108/
Chicago Style
Savant, Marilyn vos. "A good idea will keep you awake during the morning, but a great idea will keep you awake during the night." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/a-good-idea-will-keep-you-awake-during-the-82108/.
MLA Style (9th ed.)
"A good idea will keep you awake during the morning, but a great idea will keep you awake during the night." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/a-good-idea-will-keep-you-awake-during-the-82108/. Accessed 12 Feb. 2026.









